Business Articles

What the heck is a WordPress troubleshooter?

I’ve given myself a new job title. One cool thing about working for yourself is that you get to choose your own job title. And no one else in the company gets their nose put out of joint. There’s no...

read more

Is your website ready for a refresh?

When I first set up Wise Genius, I was adamant that my (this) website would always be up to date, a prime example of what I could offer my clients. You’ve heard the phrase “cobbler’s children”?...

read more

The power of testimonials

What is a testimonial? The Collins English Dictionary defines a testimonial as: “a recommendation of the character, ability, etc, of a person or of the quality of a consumer product or service, esp....

read more

Being clear about what you don’t do

Being clear with your clients about what you don’t do is as important as telling them what you do. How often has someone asked you whether you do X, or could you help them with Y? As a web designer,...

read more

Overwhelm First Aid

Last year, I shared a process known as Overwhelm First Aid on LinkedIn. It got an enthusiastic reception. At the time, I felt like I had too many tabs open, too many things to deal with and think...

read more

Staying focused

Do you ever find it hard to focus? You know what you want to be working on, but you get distracted by email, social media, or internet scrolling. I know the feeling! Yet I have a few tricks up my...

read more

What’s in a name?

What does your business name say about you and what you do? Wise Genius could do anything, right? Back in 2009 when I was considering what to call myself, I put a few phrases into an anagram solver...

read more