Privacy Policy

Last updated: 21st May 2018

We respect the EU’s General Data Protection Regulations (GDPR) and this policy explains how we collect and treat any information you give us. You won’t find any complicated legal terms or long passages of unreadable text. We’ve no desire to trick you into agreeing to something you might later regret.

Our policy covers

  • Why we value your privacy
  • How we collect information
  • What information we hold
  • Where we store your information
  • What we use your information for
  • Who’s responsible for your information at our company
  • Who has access to information about you
  • The steps we take to keep your information private

Why we value your privacy

We value your privacy as much as we do our own, so we’re committed to keeping your personal and business information safe. We’re uncomfortable with the information companies, governments, and other organisations keep on file, so we ask for only the bare minimum from our customers. We’ll never use your personal information for any reason other than why you gave it, and we’ll never give anyone access to it unless we’re forced to by law.

How we collect information

We ask for contact information including your name, email address, and website address, on our website so that we can reply to your enquiry.

We collect your name and email address when you sign up for one of our newsletters.

We do run Google Analytics in order to find out how visitors are finding our website; how many people visit the site; which website led them to Wise Genius; which pages they view and from what kind of device; and what browser they are using.

Occasionally, we might receive your contact information from one of our associates. If we do, we protect it in exactly the same way as if you give it to us directly.

What information we hold

When you contact us by email or through our website, we collect your name, email address, phone number, a social media username, and the company you work for, if you’ve given us that.

If you sign up for a newsletter, we only collect your name and email address.

If you do business with us, we also collect your business name and keep records of the invoices we send you and the payments you make. We may also keep details relating to the websites we are working on, including login information, yet only if you have provided this to us for the necessary completion of any agreed work.

Where we store your information

When you contact us by email or through our website, we store your your information in Capsule, our Customer Relationship Management (CRM) software. If you sign up for a newsletter, we store your name and email address in MailChimp, which is the marketing platform we prefer. If we do business with you, we store your information in our accounts software offline. We chose these systems partly for their commitment to security.

What we use your information for

We occasionally use your contact information to send you details of our products and services. When we do, you have the option to unsubscribe from these communications and we won’t send them to you again. We might also email or phone you about our products and services, but if you tell us not to, we won’t get in touch again. We will use your information to send you invoices, statements, or reminders.

Who’s responsible for your information at our company

Susannah (Susie) Tobias, the owner of Wise Genius, is responsible for the security of your information. You can contact them by email at susie@wisegenius.co.uk or by phone on 07530 547683 if you have any concerns about the information we store.

Who has access to information about you

When we store information in our own systems, only the people who need it have access. Our team have access to everything you’ve provided, but individual employees have access to only what they need to do their job.

The steps we take to keep your information private

Where we store your information in third-party services, we restrict access only to people who need it. We store passwords in Norton Identity Safe, an encrypted password manager, use a different, randomly generated password for each service, and never use the same password twice.

Most information is stored on password-protected and encrypted laptop. However, some data is also stored in the cloud. Our computers ask for authentication whenever they’re started or after 15 minutes of inactivity. Our mobile devices are also protected by a fingerprint or pattern unlock.

How to complain

We take complaints very seriously. If you’ve any reason to complain about the ways we handle your privacy, please contact Susannah (Susie) Tobias by email at susie@wisegenius.co.uk or by phone on 07530 547683. If you’re the letter writing type, send your envelope to Wise Genius, c/o 222a West End, Elstow, Bedford, MK42 9XR.

Changes to the policy

If we change the contents of this policy, those changes will become effective the moment we publish them on our website.

Our privacy policy is based on (Data) Protection Racket, a GDPR privacy policy template from the lovely team at Stuff and Nonsense.