All about favicons
What is a favicon
A favicon is the little picture that appears before the URL in your web browser, a visual representation of the site or brand.
Tips for Choosing Fonts for Your Website
The content of your website is the key to its success. How your content actually looks is vital to creating a positive impression. In order that visitors to your site will absorb that content, you need to decide what feelings you want to evoke in your target audience and what kind of voice you want the text to have. This is where choosing the right font comes in.
The following advice will hopefully help make this decision easier for you. (more…)
Creating Meaningful Link Text
Image: Bill Longshaw / FreeDigitalPhotos.net
A link is a word, group of words, or image that you can click on to jump to a new document or a new section within the current document.
w3schools.com. Links guide us around the internet, be it by clicking on a search result in Google or navigating around a website.
How often have you come across the words “click here” whilst surfing the web? And how often have you been drawn to these words and followed the instruction, only to hit the back button because the link didn’t lead you where you wanted to go? Most users skim read through web pages looking for information rather than reading in detail, and links such as “click here” only work if you’ve taken in the words leading up to it. (more…)
Spring Clean Your Website #2
Image: nuttakit / FreeDigitalPhotos.net
Welcome to part 2 of our series of tips to help you spring clean your website.
Make your contact details clear
Why?
How frustrated do you get when you’ve had a look around a website and have something you want to inquire about, but the site owner has left no means of getting in touch? Just think of the opportunities you could miss if your visitors can’t find any way to contact you. Giving them a point of contact is valuable in creating a positive user experience and speaks volumes about your business in terms of its customer service. Make it easy to connect with you and your visitors will know you are willing to engage with them.
How?
Visitors will arrive at your site on various pages, so try and include a link to your contact information on every page. Put it in the main navigation and / or the site footer and make sure it is clear. Even if you don’t want to use a contact form, be sure to include an email address or telephone number where visitors can get in touch.
Sign-up for our Website Appraisal Service for an impartial and objective overview of the health of your website. Simply call 07530 547683 or fill out the contact form.
Spring Clean Your Website #1
Over the next month, to coincide with the launch of the Wise Genius Website Appraisal Service, I will be posting a series of tips to help you improve the accessibility and usability of your website. Let the spring cleaning commence! (more…)
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