Get smart with link text

Metal chain links

A link is a word, group of words, or image that you can click on to jump to a new page within the current website, a new location on the current page or a completely different website. Links guide us around the internet, be it by clicking on a search result in Google or navigating around a website. Continue reading →

Clear contact details

The second in our fortnightly series entitled Website 101, providing advice on website best practice.

Public telephones


How frustrated do you get when you’ve had a look around a website and have something you want to ask about, but the business owner has left no means of getting in touch? Continue reading →

Importance of alt text for images

The first in a fortnightly series entitled Website 101, providing advice on website best practice.

What is alt text?

Alt text is an attribute of the HTML img element used to display images on websites and provides a text alternative for the image.

Why add it?

An alt attribute is required to let users know what an image is if they are unable to see it. There are a number of reasons why this could be the case:
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Why Wise Genius?

Or how I named my business!

I was once told by a fellow WIBN member that she often forgets my name and just remembers me as Wise Genius. This got me thinking that I haven’t shared the story of why I called my web design & development business Wise Genius.

Problem is, it isn’t a very exciting story! Back in 2009 when I was considering what to call myself, if I ever went into business, I put a few phrases into an anagram solver that had come up in a Google search. I was desperately trying to avoid calling the business “something Web Design” or “such & such Web Services”. I was pretty sure I didn’t want to use my name – being anonymous was far more appealing. The phrase “Susie Web Design” came up with two words that immediately caught my attention – wise & genius.
Continue reading →